BraSizeConversion

Bra Size Calculator: Sweden

Measure once, and this calculator highlights your size in Sweden's EU convention while showing all 7 international systems for imported brands. Enter your snug underbust and fullest bust below.

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This calculation runs entirely in your browser. Your measurements are never stored or sent anywhere.

Shopping for bras in Sweden

Sweden labels in EU sizing, and the market inherits strong Scandinavian ranges: Swegmark and Miss Mary of Sweden specialize in comfort engineering, front closures and post-surgical fits that most high streets ignore.

H&M's home-market bras run stretchy and generous in the band; most between-size wearers should size the band down and keep the cup.

Brands you will commonly see: H&M, Swegmark, Miss Mary of Sweden, Lindex.

Sweden follows the same EU arithmetic as every other EU market, so the conversion chart lives in one place rather than being repeated: the full EU conversion chart. Sizes are written band first, then cup, as in 75E.

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Frequently asked questions

What bra sizing system does Sweden use?
Sweden primarily uses EU sizing conventions in mainstream retail, though imported brands can carry other systems' labels. The calculator above highlights your EU size and shows all 7 systems for imports.
Which bra brands are common in Sweden?
Commonly available names include H&M, Swegmark, Miss Mary of Sweden, Lindex. Local availability shifts, and each brand's own centimeter chart beats any converted label when they disagree.
What is a US 34DD in Sweden sizing?
A US 34DD is a 75E in Sweden. The same bra is a UK 34DD and an EU 75E, because the cup ladders diverge after D.
Do I add inches to my underbust measurement in Sweden?
No. The old habit of adding four or five inches was written for non-stretch fabric and produces a band about two sizes too loose on a modern elastic one. Measure snug and level, and use that number directly, whichever system the label uses.
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Last updated August 2026.